Samsung Boosts Developers with Galaxy Mobile Cloud Gaming Platform
Samsung is itself a big title whose popularity is due to a broad collection of products and excellent camera and display features. Not only this, the company has gained fame for its multitasking capabilities and exceptional gaming performance. As the gaming industry kept on flourishing, Samsung also tried to entertain gamers.
How? You might have this question popping inside of your mind. Isn’t it?
Well, currently, Samsung is on the way to renovating the gaming experience on Galaxy devices. The company aimed to redefine the devices with exceptional technological features.
According to the reports, Samsung’s mobile cloud gaming platform will benefit developers by integrating according to users. Doing this will expand their business, leading to an overall massive increment in sales and popularity.
Samsung’s Roadmap Towards Mobile Cloud Gaming Platform
The company officially published the innovative platform in North America in November 2024. Moreover, Samsung being a leading name in the gaming niche serves publishers and developers with great technology to expand its business amongst millions of Galaxy users. Alongside this, Samsung allows players to dive into the games directly without waiting for their downloads.
The exceptional performer of Samsung’s platform was backed up by VIZOR, a popular name behind the title, Klondike Adventures. As per the sources, VIZOR launched the title on the platform’s beta in July 2024.
Surprisingly, within a year, it got huge appreciation and growth in its user acquisition campaigns through millions of new players. It was found that VIZOR’s 60-day ROAS is 25% higher than its usual business yields for comparable campaigns with Samsung's platform.
To this, the Chief Marketing Officer of VIZOR, Helen Kostina, stated that it is searching for new channels to access players to its flagship for the title. Additionally, she highlighted the enormous success of VIZOR and Samsung’s platform. She added that Samsung will remain a vital strategy for them for wider future exposure.
Samsung’s Head of Game Services and Vice President, Jong Woo, claimed that the gaming platform is transforming the mobile landscape for developers and publishers.
Their increased top-of-funnel conversion rates for acquisition campaigns and superior returns on ad investments are due to converting the ad click into the first gameplay and preventing players from getting into the app store.
Additionally, they claimed to bring a brand-new easy playing experience by eliminating players to wait for download.
More Amenities of Samsung’s Cloud Platform
Alongside these benefits, the gaming platform serves a fresh cloud-based attribution solution with well-known MMP providers. It is said that the attribution primarily relies on the apps to be installed and opened on the device.
Cloud gaming enables players to instantly jump onto the gameplay without installing the game. This aims to break the traditional system protocols, creating a great way for innovation. Samsung reduces the pain by working with AppsFlyer, allowing users to attribute an ad click and gameplay in the cloud as an app.
To this, Adam Smart, AppsFlyer’s Director of Product, Gaming, indicated the transformation of cloud gaming. He claimed to introduce a new way for publishers to monitor and optimize their ad campaigns’ performance without facilitating players to install the game.
If a player opens a game through an ad-click, the attribution solution will allow publishers and developers to monitor its execution within cloud gaming, including in-game purchases.
Samsung Galaxy Store Is Here For More Perks!
The benefits of the Samsung gaming platform on Galaxy devices became easier through the Galaxy Store’s earlier infrastructure. Publishers and developers will have more access to SDKs and tools suites. In addition, it will support the monetization models for seamless operations.
Samsung moderates the public terms and gets more funds to developers and publishers with the 80/20 revenue model for Galaxy Store’s games. Interestingly, this model applies to games on Samsung’s platform, opening more doors for partners.
But, when can the revenue model be effective? Many of you can ask about it! It is discovered that the model will take effect from 15th May 2025.
The Final Words
Samsung’s mobile gaming collection across its cloud platform with the Galaxy Store ensures efficiency and profits for developers and publishers.
It will be worth witnessing what more Samsung’s cloud technology has for the users in the future.
